Big Cartel is software-as-a-service ecommerce platform, founded in the USA and launched in 2005. The original intention of the platform was to help creative artists easily sell products online and it now boasts over 1 million users. In terms of pricing, it's pitched very much at the entry level for ecommerce platforms, aimed at smaller businesses and sole traders who want to sell their products. Although the feature set is not huge, the platform itself is intuitive and easy to use, making it easy to set up a store in just a few minutes.
Although Big Cartel is purposely built with a fairly limited range of ecommerce features, it does natively support order CSV exports which allows you to easily import your order data into RFM Calc. Simply visit your order screen, click the 3 dots top right and select the Download CSV option. For more information about how to export orders as a CSV from Big Cartel and a deep dive into the structure of that CSV file, please see our video below.
At RFM Calc we can generate a huge number of key ecommerce insights for your Big Cartel store, including:
New vs returning customers
Average time between orders
RFM (recency, frequency, monetary) segmentation
Customer cohort analysis
Customer lifetime value (CLV)
To generate all the above advanced ecommerce reports and more for your Big Cartel store, simply sign up for a free RFM Calc account today!