The ecommerce reporting solution you've been looking for

Any ecommerce platform or reporting tool can tell you sales, traffic, conversion rate and AOV. But, if you work in ecommerce, you'll constantly read and hear about the importance of looking at new vs returning customers, customer lifetime value, the average time between orders and many other vital growth metrics.

The problem? None of the world's most popular ecommerce platforms (or reporting tools), including Magento, WooCommerce, Shopify and more, provide reports for all this information as standard. The solution? RFM Calc.

New vs Returning Customers

Analyse and compare new versus returning customer data month by month and by overall revenue/order contribution.

Customer Lifetime Value

See your overall customer lifetime value, LTV by first order month, repeat custom versus churn rate and much more.

Average Time Between Orders

Know when to target repeat custom (and know the value of those repeat orders) with our average time/value between orders reporting.

RFM Segmentation

Full Recency, Frequency and Monetary segmentation of order data including automatic calculation of group boundaries and visual charts of RFM segment performance.

How does RFM Calc work?

To get data from your ecommerce platform into our advanced reporting system, we use the most universal format available; the trusty CSV file. Export your order file from your ecommerce site, upload it to your RFM Calc account via our ultra simple online process, and we'll do the rest.

Choose an ultra simple monthly plan. Change or cancel your plan anytime.

Free

£ 0
per month
exactly $0.00 / €0.00
  • 1 project
    Unlimited historical reports
    Up to 1,000 order rows per upload
    1 user per project
get started

Micro

£ 9
per month
approx $12.67 / €10.46
  • 3 projects
    Unlimited historical reports
    Up to 10,000 order rows per upload
    1 user per project
get started

Small

£ 19
per month
approx $26.76 / €22.07
  • 5 projects
    Unlimited historical reports
    Up to 50,000 order rows per upload
    3 users per project
get started

Medium

£ 39
per month
approx $54.92 / €45.31
  • 10 projects
    Unlimited historical reports
    Up to 150,000 order rows per upload
    5 users per project
get started

Try our free plan now

Get started in 5 minutes for free; upgrade or close your account at any time.