Advanced Ecommerce Reporting for any Ecommerce Platform

Take your ecommerce reporting to the next level

Looking to understand more about your ecommerce site performance? Your ecommerce platform and web analytics system isn't telling you enough.

RFM Calc generates an unparalleled range of data reports for any ecommerce store, giving you new key insight to drive critical business decisions.
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Are you ready for new ecommerce insights?

Any ecommerce reporting tool can tell you your revenue, traffic, conversion rate and average order value.

But, what about new vs returning customers, customer lifetime value, the average time between orders, RFM segmentation and other vital growth insights? RFM Calc gives you all this, and much, much more.

Unparalleled Data Insights

Unlock critical ecommerce data with our powerful range of interactive reports.

100% Platform Agnostic

Easily import data from any ecommerce platform, any ERP, or any data source.

Create Unlimited Reports

No restrictive credit-based system, create unlimited reports on any account plan.

Easy Account Management

Manage projects, reports, users and billing easily via our super simple dashboard.

Integrate easily with literally any ecommerce platform

RFM Calc has been built from the ground up to be completely platform-agnostic; from Shopify to SAP, Wix to WooCommerce, we can generate advanced ecommerce reports for literally any ecommerce platform, with no complicated API integrations or fiddly tracking code to install.

New vs Returning Customers

There are many scenarios where you'll want to look at new versus returning customer data (not just visitor data, customer purchase data).

RFM Calc will automatically determine who is a new or returning customer, allowing you to easily visualise new versus returning customer revenue and orders.

Customer Lifetime Value

Knowing how much a customer will spend over their entire relationship with your site is crucial to making informed decisions about how to spend your marketing budget.

With RFM Calc, you can view customer lifetime value, across all time, or split by year, or even by customer first order month.

Customer Cohorts

How do you know when ecommerce customers who first purchased in a particular month return to purchase again?

We group your ecommerce customers into cohorts based on their first order month and allow you to see visually all subsequent months those first time customers (FTC) then return to purchase again.

Average Time Between Orders

For so long, marketeers have simply guessed when to retarget ecommerce customers to drive a repeat purchase; maybe after 7 days, maybe 30 days, maybe 90 days, who knows?

With RFM Calc, there's no more guessing; we'll show you exact timeframes of when your customers return for repeat purchases so you can easily target repeat custom at the right time.

RFM Segmentation

RFM (recency, frequency, monetary) is an established marketing segmentation technique that allows you to identify your best (and worst) performing customers.

We'll generate key insights for your defined RFM segments, including visual monthly revenue and overall revenue by segment charts.

Trusted across ecommerce, from new startups to multinational brands

We've processed 152,421,172 orders and 84,309,000 customers so far for RFM Calc users.

I've always wanted to get more reporting insight from our WooCommerce site but had no way to access metrics like lifetime value, new versus returning customers etc. But with rfmcalc I can and the monthly price is very cheap too.

Thomas A

This one changed how we view data in the business. It churns through your customer data, and gives everyone a 'Recency', 'Frequency' and 'Monetary' score. You can then segment how you speak to your new/loyal/flakey customers. For e-commerce, it's an absolute must.

Hamzah M

Twitter

Great tool, realy valuable insights.

Sascha B

How does RFM Calc work?

To get data from your ecommerce platform into our advanced reporting system, we use the most universal format available; the trusty CSV file. Export your order file from your ecommerce site, upload it to your RFM Calc account via our ultra simple online process, and we'll do the rest.

Choose an ultra simple monthly plan. Change or cancel your plan anytime

Free

^£ 0

per month
exactly $0.00 / €0.00

1 project
Unlimited historical reports
Up to 1,000 order rows per upload
1 user per project

get started

Micro

^£ 9

per month
approx $11.00 / €10.23

2 projects
Unlimited historical reports
Up to 3,000 order rows per upload
1 user per project

get started

Small

^£ 19

per month
approx $23.22 / €21.60

5 projects
Unlimited historical reports
Up to 50,000 order rows per upload
1 user per project

get started

Medium

^£ 39

per month
approx $47.65 / €44.35

10 projects
Unlimited historical reports
Up to 150,000 order rows per upload
3 users per project

get started

Large

^£ 179

per month
approx $218.72 / €203.54

50 projects
Unlimited historical reports
Up to 500,000 order rows per upload
5 users per project

get started

Huge

^£ 299

per month
approx $365.35 / €339.99

100 projects
Unlimited historical reports
Up to 3,000,000 order rows per upload
10 users per project

get started

Click here to view full details of our account plans

Feature	Free	Micro	Small	Medium	Large	Huge
Max Projects This is the maximum number of projects you can create. Typically you would create one project per website you're reporting on as projects allow you to store all the required settings and column mappings for that site.	1	2	5	10	50	100
Max Users per Project Some plans allow you to add additional users to a project. These users just need a free RFM Calc account and can then view, add and delete reports within that project.	1	1	1	3	5	10
Max Order Rows This is the maximum number of rows the CSV order file exported from your ecommerce platform can contain.	1,000	3,000	50,000	150,000	500,000	3,000,000
Max Queued Reports This defines how many reports you can queue at any one time in a project. Once you hit this limit, you need to wait for any queued reports to generate before you can schedule more.	1	1	1	2	3	5
Max Historical Reports This is the maximum number of historical reports you can store in your account. Reports in accounts on our free plan are automatically deleted after 2 weeks, but for all other plans the reports will remain accessible for as long as the account remains open.	Unlimited*	Unlimited	Unlimited	Unlimited	Unlimited	Unlimited
Revenue by Location Reports Our revenue by location reports provide interactive map visualisations of sales by country and sales by state/region/province within each country you sell to.	Yes	Yes	Yes	Yes	Yes	Yes
New vs Returning Reports We'll automatically determine who is a new customer and who is a returning customer based on your data, and generate charts and tables to clearly show this.	Yes	Yes	Yes	Yes	Yes	Yes
Lifetime Value Reports Our report engine will calculate a completely accurate customer lifetime revenue both for all time and also based on the first order month of your customers.	Yes	Yes	Yes	Yes	Yes	Yes
Cohort Analysis Reports Our cohort analysis groups customers by first order month, to display an in depth visualisation of exactly when customers return for repeat purchases.	Yes	Yes	Yes	Yes	Yes	Yes
Time Between Orders Reports Your report will show you detailed information on the average time (and value change) between orders; for example how long does it take a customer to place their second order after placing their first.	Yes	Yes	Yes	Yes	Yes	Yes
RFM Segmentation Reports Recency, Frequency, Monetary segmentation (known as RFM) is an established marketing technique which enables you to group your customers into segments based on their purchasing behaviour. Our report engine will automatically segment your users and create charts and tables based on this information.	Yes	Yes	Yes	Yes	Yes	Yes
Add Custom Logo Some plans allow you to add a custom logo to each project; this is then shown on the first page of any generated reports for that project.	No	Yes	Yes	Yes	Yes	Yes
Priority Queuing Paid plan accounts receive priority report scheduling over free accounts.	No	Yes	Yes	Yes	Yes	Yes
Include Custom Columns Some plans allow you to report on additional columns in your CSV file, for example Payment Method or Shipping Method. We can then generate various charts and tables with this data which are included on your report.	No	No	Yes (2)	Yes (4)	Yes (6)	Yes (10)
Download Customer CSV File This option allows you to download a full CSV file containing all of your customers, with their total spend, orders placed, last order date and other useful metrics. You can then use this data to target these customers accordingly (e.g. you could easily create an email/phone list of your biggest spending customers who haven't purchased for the last 12 months).	No	No	Yes	Yes	Yes	Yes
Custom RFM Segments With this option, you can define custom RFM segments for your project based on our automatically calculated RFM boundaries. These custom segments are then included in your report and customer CSV file.	No	No	No	Yes (3)	Yes (6)	Yes (10)
FTP Server Integration With our FTP server integration, you can set up an FTP server connection to directly upload CSV files to our site, vastly reducing the time needed to set up reports for large data sets. We can also automatically save a copy of completed reports and customer CSV files to your FTP server.	No	No	No	No	Yes	Yes
Monthly Price	£0 (= $0.00 / €0.00)	£9 (~ $11.00 / €10.23)	£19 (~ $23.22 / €21.60)	£39 (~ $47.65 / €44.35)	£179 (~ $218.72 / €203.54)	£299 (~ $365.35 / €339.99)

Try our free plan now

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Take your ecommerce reporting to the next level

Are you ready for new ecommerce insights?

Unparalleled Data Insights

100% Platform Agnostic

Create Unlimited Reports

Easy Account Management

Integrate easily with literally any ecommerce platform

New vs Returning Customers

Customer Lifetime Value

Customer Cohorts

Average Time Between Orders

RFM Segmentation

Trusted across ecommerce, from new startups to multinational brands

Thomas A

Hamzah M

Sascha B

How does RFM Calc work?

Choose an ultra simple monthly plan. Change or cancel your plan anytime

Free

Micro

Small

Medium

Large

Huge

Try our free plan now

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