Advanced Ecommerce Reporting for any Ecommerce Platform

The ecommerce reporting solution you've been looking for

Any ecommerce platform or reporting tool can tell you sales, traffic, conversion rate and AOV. But, if you work in ecommerce, you'll constantly read and hear about the importance of looking at new vs returning customers, customer lifetime value, the average time between orders and many other vital growth metrics.

The problem? None of the world's most popular ecommerce platforms (or reporting tools), including Magento, WooCommerce, Shopify and more, provide reports for all this information as standard. The solution? RFM Calc.

Try now for free

Choose an ultra simple monthly plan. Change or cancel your plan anytime.

Free

^£ 0

per month
exactly $0.00 / €0.00

1 project
Unlimited historical reports
Up to 1,000 order rows per upload
1 user per project

get started

Micro

^£ 9

per month
approx $12.42 / €10.54

3 projects
Unlimited historical reports
Up to 10,000 order rows per upload
1 user per project

get started

Small

^£ 19

per month
approx $26.22 / €22.26

5 projects
Unlimited historical reports
Up to 50,000 order rows per upload
3 users per project

get started

Medium

^£ 39

per month
approx $53.82 / €45.69

10 projects
Unlimited historical reports
Up to 150,000 order rows per upload
5 users per project

get started

Click here to view full details of our account plans

Feature	Free	Micro	Small	Medium	Large
Maximum Projects This is the maximum number of projects you can create. Typically you would create one project per website you're reporting on as projects allow you to store all the required settings and column mappings for that site.	1	3	5	10	50
Maximum Users per Project Some plans allow you to add additional users to a project. These users just need a free RFM Calc account and can then view, add and delete reports within that project.	1	1	3	5	10
Maximum Order Rows per File This is the maximum number of rows the CSV order file exported from your ecommerce platform can contain.	1,000	10,000	50,000	150,000	500,000
Maximum Queued Reports per Project This defines how many reports you can queue at any one time in a project. Once you hit this limit, you need to wait for any queued reports to generate before you can schedule more.	1	1	2	3	5
Maximum Historical Reports per Project This is the maximum number of historical reports you can store in your account. Reports in accounts on our free plan are automatically deleted after 2 weeks, but for all other plans the reports will remain accessible for as long as the account remains open.	Unlimited*	Unlimited	Unlimited	Unlimited	Unlimited
New vs Returning Customer Reports We'll automatically determine who is a new customer and who is a returning customer based on your data, and generate charts and tables to clearly show this.	Yes	Yes	Yes	Yes	Yes
Customer Lifetime Revenue Reports Our report engine will calculate a completely accurate customer lifetime revenue both for all time and also based on the first order month of your customers.	Yes	Yes	Yes	Yes	Yes
Average Time Between Orders Reports Your report will show you detailed information on the average time (and value change) between orders; for example how long does it take a customer to place their second order after placing their first.	Yes	Yes	Yes	Yes	Yes
RFM Segmentation Reports Recency, Frequency, Monetary segmentation (known as RFM) is an established marketing technique which enables you to group your customers into segments based on their purchasing behaviour. Our report engine will automatically segment your users and create charts and tables based on this information.	Yes	Yes	Yes	Yes	Yes
Add Custom Logo to Reports Some plans allow you to add a custom logo to each project; this is then shown on the first page of any generated reports for that project.	No	Yes	Yes	Yes	Yes
Priority Report Queuing Paid plan accounts receive priority report scheduling over free accounts.	No	Yes	Yes	Yes	Yes
Include Custom Columns on Reports Some plans allow you to report on additional columns in your CSV file, for example Payment Method or Shipping Method. We can then generate various charts and tables with this data which are included on your report.	No	No	Yes (2)	Yes (4)	Yes (6)
Download Complete Customer CSV File This option allows you to download a full CSV file containing all of your customers, with their total spend, orders placed, last order date and other useful metrics. You can then use this data to target these customers accordingly (e.g. you could easily create an email/phone list of your biggest spending customers who haven't purchased for the last 12 months).	No	No	Yes	Yes	Yes
Monthly Price	£0 (= $0.00 / €0.00)	£9 (~ $12.42 / €10.54)	£19 (~ $26.22 / €22.26)	£39 (~ $53.82 / €45.69)	£179 (~ $247.02 / €209.70)

Supports Magento, WooCommerce, Shopify and more.

Take your ecommerce reporting to the next level.

The ecommerce reporting solution you've been looking for

New vs Returning Customers

Customer Lifetime Value

Average Time Between Orders

RFM Segmentation

How does RFM Calc work?

Choose an ultra simple monthly plan. Change or cancel your plan anytime.

Free

Micro

Small

Medium

Try our free plan now

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